Submitted on Mon, 2016-02-01
By Upp Software

Demand Planning is the Secret to Protecting Your Best Customers from Supply Chain Disruptions

In today’s increasingly competitive and complex supply chain environment, every customer counts. When it comes to effective warehouse management practices in unpredictable market conditions, all customer demand cannot be treated equally.

Demand planning functionality within your cloud warehouse management system allows you to deal with the reality of your supply chain. It enables you to react to a shortage in supply and reserve inventory for your most important customers, protecting them from interruptions.

Demand Planning Defined

The function of demand planning is to use market signals, including channel sales, customer orders, and customer shipments, to predict future demand patterns through analytics. While the definition of demand planning varies by organization, the goal is universal: 100% on-time delivery of products. This functionality gives warehouse supervisors a clear window into which items need action to ensure on-time delivery, allowing them to stay ahead of unforeseen changes.

The power of demand planning is that it matches inventory to demand. Sounds simple, right? That is precisely the benefit in a supply chain environment that is anything but simple. This added intelligence allows the WMS to consider a range of external factors, including an item’s seasonality and rate of sales and signals the exact time to create purchase orders to meet anticipated demand. It helps you understand the impact of your decisions and manage the complexity of your supply chain.


Warehouse managers will find the benefits of a demand planning module in the following ways:

  • Visibility Across the Enterprise in Real Time
    Your WMS is equipped with the latest technology to anticipate your future inventory in real-time within a single module, empowering supply chain professionals across the organization. This real-time visibility means an increased ability to determine projected ship dates for fulfilling customer orders. Even more, it means everyone is on the same page. Increased demand visibility across the network allows all trading partners to share intelligence and become more aligned.
  • Better Flexibility and Control to Streamline Tasks
    For supply chain supervisors, quick analysis means more efficient planning. A demand planning module within a WMS provides full flexibility and control to help planners streamline and automate certain tasks. Also, it addresses localized seasonal demand variations throughout the selling season. This built-in functionality means that executing tasks is faster and easier, including setting timeframes and preferred stock levels, because it is more adaptable to changing conditions.
  • Improved Accuracy For Better Inventory Management
    A WMS with demand planning functionality aligns your sales expectations with your inventory, improving the accuracy of your revenue forecast and as a result, improving your inventory management. Forecasts are not only more accurate and stabilized, but more informed and more efficient because demand is predicted and managed in a more efficient way.
  • Maintained Customer Service for Your Best Customers
    Effective demand planning allows warehouse supervisors to manage and analyze demand streams. Warehouse supervisors can quickly respond to shifts in demand and provide the expected level of service for your best customers.

In this fast-paced, competitive business, interruptions are costly. Demand planning functionality within your Warehouse Management System protects your most prized sources of revenue by providing the highest level of customer service possible.


Our Unique Take on Demand Planning

At Upp Technology, we have a unique perspective on Demand Planning. Our team of supply chain optimization experts have worked alongside incredible customers for more than 30 years, perfecting warehouse operations and customer service techniques.

Now we’ve taken those real-world best practices and built them directly into our industry-leading cloud technology at no additional cost to you. Contact our team of supply chain experts today to learn how our demand planning functionality will make your very best customers feel like they are always getting the Ritz-Carlton treatment. Call us at (630) 493-7861 today!


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Blog Type: 
Innovative Technology Solutions